Bilingual Content Creator · León, México

Melany
Sullivan

Not the average content creator.
@melsullybaby · Instagram · TikTok
Request media kit See the reach
The beginning, middle and future

Content that moves culture

I've spent the past four years making content that helps brands move culture. I write, record and edit every piece in my own style. In 2025 I launched my personal brand to explore lifestyle, fashion, beauty and everyday storytelling from my own point of view.

I've collaborated with DANTE, ZIVERA and MARIAVALENTINA, along with standout cafés and creative spaces in León. My work is about connection, and turning simple moments into content people actually stop to watch.

Numbers might impress. Closeness to my audience is where I shine.

Melany Sullivan in León, México
The number that matters

Most of my reach doesn't follow me yet

Which is exactly what a brand is paying to find: new people.

78%
Non-follower reach
170KTikTok followers · 15.7M likes
38.5KInstagram followers
1.5MInstagram views, last 30 days
3–9%Like-rate (benchmark is 1–3%)
Estimate your campaign reach
Pick the platforms, move the slider — see the reach a campaign with her could earn.
Posts per platform3
—
estimated views
—
new people (78% non-follower)
—
estimated likes (3–9%)

Instagram uses her first-party average reel (~57–77K views). Real results vary by concept, format and timing — not a guarantee.

Activity & attentiveness

Attention, not just reach

How her audience actually engages — verified, and independent of any trend.

Instagram

As a share of her views
Non-follower reach78%
78% of views come from people who don't follow her — most creators sit at 30–50%.
Reels share of views86%
Reels drive about 86% of all her views — short-form video is the product.
Like-rate, as % of views3–9% vs 1–3%
A 3–9% like-rate — up to 3× the 1–3% industry benchmark (the marker).
38.5K followers · 1.5M views / 30 days

TikTok

Organic reach at equal following
Instagram1×
Baseline: organic reach on Instagram at her follower size.
TikTok3–5×
TikTok delivers about 3–5× the organic reach of Instagram at the same follower count (2026 benchmark).
170K followers · 15.7M total likes

Instagram figures are first-party (her IG Insights). TikTok reach multiple is a 2026 industry benchmark.

Why brands work with me

More than reach

78% of my views come from non-followers — verified discovery far beyond my own audience.
1.5M Instagram views in 30 days; reels drive about 86% of all views.
Scripted and cinematic, with elegance and comedy — not recycled UGC.
Bilingual EN/ES, native in both — one creator, two markets.
I build for outcomes, not vanity — DM-to-conversion systems for brands that want results.

Audience snapshot

Instagram61% women / 39% men · 18–34
TikTok56% women / 44% men · 18–34
GeographyMexico (CDMX, León, Guadalajara) + US & LATAM
AffinitiesFashion · beauty · wellness · lifestyle · travel
Selected collaborations

Brands I've created for

DANTE●ZIVERA●MARIAVALENTINA

+ cafés and creative spaces across León, Guanajuato.

From the Journal
The number brands should check before paying any creator →
Why follower count misleads, and what 78% non-follower reach means for your campaign.
In motion

See her on camera

A few of her reels — scripted, shot and edited by her. Tap to play (muted).

Watch more →

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